Want More Engaged Athletes? Take This Free 5-Day Course



6 years ago I was a teacher and a coach on the Southside of Chicago at one of the worst schools in Illinois.

We were in the last 1% in nearly every statistical category. Our facilities were haggard, the neighborhood was riddled with gang violence, and “hope” was more a fleeting abstraction than tangible reality.

The experience changed my life. In those roles and environments, I learned an abundance about human behavior, social structures, and skill acquisition.


And, while those lessons proved valuable, the most important lesson I learned was this:

The real energy crisis in America is not about our fuels, it’s about our people.

Being energized and motivated in society today is not an expectation, it’s an exception.

Lacking accountability to a goal or purpose, many aimlessly fall into a life of dependency. The majority of young people in our society are plagued by self-doubt, insecurity, and fear. They got that way because we made ‘em that way.

Now, it’s our job to fix it. As expert coaches and teachers, this is our calling. It’s why we got into this business.

If we can imbue people with the fire of life at a young age, the majority of society’s ills are eradicated. It all starts with a goal. A goal that fans their own inner fire.

Motivation is the fuel that feeds thousands, moves mountains, and sustains societies. Passion is high-octane motivation. It’s the stuff that results in exploding breakthroughs.

It is the heart of civilization.

Starve a team of motivation, and like a plant without sun, it will die.

The perfect plan, program, and system are rendered useless in the face of a motivation shortfall.

But unleash a team with motivation and commitment behind a shared purpose and that team will achieve dreams.

What To Expect

I'm going to teach you five powerful ways that I was able to overcome my limited resources and build a culture of highly engaged athletes in hopes that you can do the same.

Take five minutes each day to digest the lessons as they come, and by the end of the course you'll be well prepared to light a fire of motivation inside your weight room.

Here's an outline of what we're going to dive into:

  • Lesson 1 - How to Run an Athlete of The Month Program
  • Lesson 2 - Leveraging Social Media For Maximum Engagement 
  • Lesson 3 - The Value of Video: How to Create a Movement Mastery Series
  • Lesson 4 - Using Leaderboards To Build a Culture of Competition
  • Lesson 5 - How to Build Your Ideal Culture Using Quotes and Visuals

Whether you’re more laden with resources than UCLA or more strapped than I was at South Shore High School in Chicago, these concepts are proven by the top coaches in the game to improve team culture and amplify your athletes’ attitudes regardless of environment.


About The Author

Ben Crookston is the Founder and CEO of TrainHeroic. Prior to finding his home in the tech world, Ben ordered the Sampler off the career menu, teaching, coaching, and writing. He has an incredible family and back squats 500 pounds A2G.