If you caught even a snippet of Chris Bell’s HBO show Trophy Kids, you likely winced at the scenes of tennis moms and golf dads behaving very badly.

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As a coach, the physical impact you have on someone can be self-evident in how their physique and performance improve over time. Yet this is only scratching the surface of how you can leave a positive mark on a client's or athlete’s life. I came to realize early in my career that you need to look at each person you’re privileged to work with as a human being, not merely a body that you’re trying to mold and shape. In doing so, you can help them to get beyond defining themselves by their body weight or composition, as many new clients do.

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“My summary of my last 37 years' work can be stated in six words: Hard is soft. Soft is Hard.” - Tom Peters

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