I’ve watched the micro gym sector of the fitness industry grow considerably since I was introduced to it over 10 years ago. The emergence of CrossFit created the most impactful opportunity for a personal trainer looking to start their own business. The status quo at the time was franchising a globo gym, in which the capital requirements alone alienated the average trainer from pursuing.Read More >
As your facility begins to grow from a one man operation into a multi-person organization, you are going to be faced with a very important question: should I hire full time coaches or part time coaches?Read More >
When I was asked if I wanted to tackle writing about the best and worst parts of owning a gym, I wasn’t sure who would be tackling who.
Should it be positive? Negative? Neutral?
Or should I just skip all of the politically correct bullspat and be honest? It’s definitely not the technical articles that give me a thrill, but sometimes technical is psychologically tedious.
There’s positive and negative to both sides of the fence. The fence being, working for yourself versus working for someone else. I’ll just drop the glass at half full.Read More >
Stop me if this story sounds familiar: when I started my journey to build an online fitness business, I had very little actual business, branding, and marketing experience.
Soon after, I quit my job at a corporate gym to pursue my own companies of J2FIT and TheBarbellCEO. To say the least, I quickly learned the importance of branding, social media marketing, and bootstrapping my business from the ground up.
Believe me when I say that social media has played a huge role in the growth of my companies, and it can do the same for you, but there is a right and a wrong way to go about your social media strategy.
Here's the correct way.Read More >
Online programming is an expanding revenue opportunity for coaches looking to capitalize on the growing needs of athletes all of the globe. There are thousands of free and cheap training options out there for athletes of all types to choose from, however, very few programs are building a branded approach to market and ultimately increase their memberships.Read More >
In a fitness industry that is overflowing with charlatans, one size fits all diet plans, and social media "fitness gurus", Jason Phillips stands apart by virtue of his commitment to personal service, accountability to his clients and truly individualized coaching. He's a true Hero in every sense of the word.Read More >
My biggest struggle when I first started coaching was adding personality to my classes. While I'd always been great with the technical aspect of things I learned very quickly that athletes are in the gym because they want to be engaged, entertained, and given a world class experience.
Information is available in abundance. But the connection you have with each athlete is irreplaceable.Read More >
If you turned the music off completely in your gym, what does the atmosphere feel like? Do you hear crickets or are your athletes chatting away, joking around and having a great time?
One of the most critical aspects of coaching and building a successful business is athlete engagement. Are you talking to your athletes? Are the athletes talking to other athletes? Are they engaged in their training?Read More >
Helping your athletes become the best version of themselves can be a painfully slow process, but it doesn't have to be that way.
What if there was a framework of coaching, a goal achievement "operating system", that improved the speed, consistency and effort at which you and your athletes pursued your goals?
Well, as it turns out, there is.
Read More >