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5 Reasons Why Your Gym Should Outsource Its Programming to a Pro

By Phil White | Mon, Mar 12

When you tell people you own a gym, they probably respond with some iteration of, “Wow! What a great job. I bet you get to work out all day and take all the vacations you want.”

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The Complete Guide to Becoming an Instagram Influencer - Coach and Athlete Edition

By Mike Dewar | Mon, Feb 12

In this article I will share with you my best practices for Instagram growth, all of which have helped me amass over 30,000 followers across my business and personal accounts.

Whether you are a strength coach, personal trainer, or aspiring athlete who is looking to increase online marketability, connect with companies and other influencers, or simply grow your passion for fitness into something more, this should a good kick-start for success.

We will discuss:

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8 Ways To Individualize Your Online Training Programs

By Mike Dewar | Mon, Dec 18

Online coaching and programming has done wonders for coaches around the globe looking to maximize income streams. The draw to online programming for the masses is that it allows you to reach infinite amounts of paying customers in one shot... and does not affect the amount of time you need to spend when you're coaching 10 athletes or 100 athletes.

This means the more paying athletes you have on your online programming, the more you make per hour and the more freedom you have to do whatever you desire (travel, train, be with family, sleep, eat, etc.).

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Should Your Gym Have Membership Contracts?

By Stuart Brauer | Mon, Nov 20

This conversation (often an argument) is a classic among gym owners in the fitness industry. While there is no shortage of business topics to have passionate discussion about, the concept of requiring your customers to sign contracts vs. allowing them to have a month-to-month membership (M2M) is by far one of the most heavily debated items.

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4 Career Tips For The Aspiring Strength Coach

By Mike Robertson | Mon, Oct 9

Being an intermediate level coach is both a blessing and a curse. 

On one hand, you’ve probably outlasted most of your peers, and you’re still putting in quality work. 

But on the other hand, if you’re serious about the coaching game, you’ve probably realized you’re nowhere near where you want to be!

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If You're Only Focusing On Your Members, You’re Doing It Wrong

By Stuart Brauer | Wed, May 3

In my discussions with CrossFit affiliate owners, regardless of their business model or geographical location, there is a common theme we always spend a decent amount of time on: retention.

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Gym Infrastructure: We’re All Just Dogs Chasing Cars

By Stuart Brauer | Wed, Mar 22

What if I were able to bring 30 new members into your gym this week? Would that be a positive influence on your business? What would you do when you got them?

Most of you would probably trade a vital organ to see a spike in membership, but in my opinion, most of you are putting the cart before the horse. 

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5 Legit Reasons All Coaches Should Use Strength and Conditioning Software

Microsoft Excel: built for all, perfect for none. Excel has been the go to spreadsheet tool for accountants and financiers since it was first released back in the mid-1980s. Originally developed to help with number crunching and complex math formulas, a couple smart strength coaches figured out they could also use it to plan workouts fairly easily.

Excel has survived this long as the “go to” planning tool for strength coaches for one reason: it’s the way it's always been done.

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What If 'How Many Members Ya Got' Wasn't The Right Question?

By Craig Hysell | Fri, Feb 10

The “How many members ya got?” query is like the “How much ya bench?” question for gym owners. It’s supposed to give the person asking the question a snapshot on how strong the gym is.

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What Makes A Better CrossFit Coach: IQ or EQ?

By Stuart Brauer | Fri, Nov 11

“People don’t care how much you know, until they know how much you care” - Brian Trac

“Your EQ is more important than your IQ” - Gary Vaynerchuc

Both of these gentlemen are obvious topic experts, successful entrepreneurs and their message rings true to anyone who owns their own business. The amount of emotional intelligence you bring to the table is more important than you’re overall intellectual intelligence if you’re looking to develop a sustainable enterprise and hire/develop the best staff money can buy.

However, for our niche market - the microgym - we need to be a bit more practical in our application of these sage pieces of advice. Let’s break that down.

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