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What Makes A Better CrossFit Coach: IQ or EQ?

By Stuart Brauer | Fri, Nov 11

“People don’t care how much you know, until they know how much you care” - Brian Trac

“Your EQ is more important than your IQ” - Gary Vaynerchuc

Both of these gentlemen are obvious topic experts, successful entrepreneurs and their message rings true to anyone who owns their own business. The amount of emotional intelligence you bring to the table is more important than you’re overall intellectual intelligence if you’re looking to develop a sustainable enterprise and hire/develop the best staff money can buy.

However, for our niche market - the microgym - we need to be a bit more practical in our application of these sage pieces of advice. Let’s break that down.

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9 Top Strength Coaches Share Their Best Training, Coaching, and Business Lessons

By Colby Knepp | Wed, Nov 2

We live in a time where ideas flow freely and like-minded people can connect with ease. Today's blog post is one such resource to add to your coaching and training arsenal: a collaborative effort from nine of the world's top strength coaches to help you excel in your coaching, training, and business efforts.

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Learn How Landow Performance Became Home to Top Athletes Like Peyton Manning, Tim Tebow and Von Miller [Powerhouse Ep. 1]

By Colby Knepp | Mon, Oct 17

Introducing PowerHouse, the show where we spotlight centers of excellence, unpack what it takes to perform at the highest level, and give you the insights you need to elevate your training and coaching.

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So You Wanna Be a Strength Coach? Read This First

By Dr. Chris Holder | Fri, Oct 14

You want to be a strength coach and you are looking to get your foot in the door. The glamorous life of working with athletes has got you completely seduced and you are chomping at the bit to get a shot at becoming a coach.

Well let me tell you something: it’s not all that it is cracked up to be and the long hours, being on your feet all day and working for next to no pay (if at all) is one of the harsh realities of this business. But if you insist, let me show you the way.

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The Power Programmer: 7 Ways To Save Time When Planning Your Training

By Chelsey Meeker | Wed, Oct 12

Time moves quite fast, doesn’t it!? In fact it moves at 60 minutes per hour and as a coach it probably seems like there simply isn't enough to get everything done in a day: managing work schedules, practice plans, athlete's individual needs, programming workouts, cleaning the gym, personal stuff, and the list could go to the bottom of this page but you get the point.

Every minute counts.

In this article I’ll point out 7 things that will save you time and help you more efficiently deliver your program to your athletes.

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Accepting Change: One Man’s Opinion on the Future of the CrossFit Gym

By Stuart Brauer | Tue, Oct 11

I’ve watched the micro gym sector of the fitness industry grow considerably since I was introduced to it over 10 years ago.  The emergence of CrossFit created the most impactful opportunity for a personal trainer looking to start their own business.  The status quo at the time was franchising a globo gym, in which the capital requirements alone alienated the average trainer from pursuing.

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Should I Hire Full Time Coaches or Part Time Coaches At My Facility? [Video]

By Stuart Brauer | Wed, Oct 5

As your facility begins to grow from a one man operation into a multi-person organization, you are going to be faced with a very important question: should I hire full time coaches or part time coaches?

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The Best and Worst Parts of Owning a Gym

By Chris Costa | Mon, Sep 26

When I was asked if I wanted to tackle writing about the best and worst parts of owning a gym, I wasn’t sure who would be tackling who.

Should it be positive? Negative? Neutral?

Or should I just skip all of the politically correct bullspat and be honest? It’s definitely not the technical articles that give me a thrill, but sometimes technical is psychologically tedious.

There’s positive and negative to both sides of the fence. The fence being, working for yourself versus working for someone else. I’ll just drop the glass at half full.

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4 Ways To Crush It On Social Media and Build Your Online Coaching Business

By Mike Dewar | Wed, Aug 17

Stop me if this story sounds familiar: when I started my journey to build an online fitness business, I had very little actual business, branding, and marketing experience.

Soon after, I quit my job at a corporate gym to pursue my own companies of J2FIT and TheBarbellCEO. To say the least, I quickly learned the importance of branding, social media marketing, and bootstrapping my business from the ground up.

Believe me when I say that social media has played a huge role in the growth of my companies, and it can do the same for you, but there is a right and a wrong way to go about your social media strategy.

Here's the correct way.

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5 Branding and Marketing Strategies To Promote Your Online Programs

By Mike Dewar | Wed, Aug 10

Online programming is an expanding revenue opportunity for coaches looking to capitalize on the growing needs of athletes all of the globe. There are thousands of free and cheap training options out there for athletes of all types to choose from, however, very few programs are building a branded approach to market and ultimately increase their memberships.

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