When you tell people you own a gym, they probably respond with some iteration of, “Wow! What a great job. I bet you get to work out all day and take all the vacations you want.”Read More >
In this article I will share with you my best practices for Instagram growth, all of which have helped me amass over 30,000 followers across my business and personal accounts.
Whether you are a strength coach, personal trainer, or aspiring athlete who is looking to increase online marketability, connect with companies and other influencers, or simply grow your passion for fitness into something more, this should a good kick-start for success.
We will discuss:Read More >
Online coaching and programming has done wonders for coaches around the globe looking to maximize income streams. The draw to online programming for the masses is that it allows you to reach infinite amounts of paying customers in one shot... and does not affect the amount of time you need to spend when you're coaching 10 athletes or 100 athletes.
This means the more paying athletes you have on your online programming, the more you make per hour and the more freedom you have to do whatever you desire (travel, train, be with family, sleep, eat, etc.).Read More >
This conversation (often an argument) is a classic among gym owners in the fitness industry. While there is no shortage of business topics to have passionate discussion about, the concept of requiring your customers to sign contracts vs. allowing them to have a month-to-month membership (M2M) is by far one of the most heavily debated items.Read More >
Being an intermediate level coach is both a blessing and a curse.
On one hand, you’ve probably outlasted most of your peers, and you’re still putting in quality work.
But on the other hand, if you’re serious about the coaching game, you’ve probably realized you’re nowhere near where you want to be!Read More >
In my discussions with CrossFit affiliate owners, regardless of their business model or geographical location, there is a common theme we always spend a decent amount of time on: retention.Read More >
What if I were able to bring 30 new members into your gym this week? Would that be a positive influence on your business? What would you do when you got them?
Most of you would probably trade a vital organ to see a spike in membership, but in my opinion, most of you are putting the cart before the horse.Read More >
Microsoft Excel: built for all, perfect for none. Excel has been the go to spreadsheet tool for accountants and financiers since it was first released back in the mid-1980s. Originally developed to help with number crunching and complex math formulas, a couple smart strength coaches figured out they could also use it to plan workouts fairly easily.
Excel has survived this long as the “go to” planning tool for strength coaches for one reason: it’s the way it's always been done.Read More >
The “How many members ya got?” query is like the “How much ya bench?” question for gym owners. It’s supposed to give the person asking the question a snapshot on how strong the gym is.Read More >
“People don’t care how much you know, until they know how much you care” - Brian Trac
“Your EQ is more important than your IQ” - Gary Vaynerchuc
Both of these gentlemen are obvious topic experts, successful entrepreneurs and their message rings true to anyone who owns their own business. The amount of emotional intelligence you bring to the table is more important than you’re overall intellectual intelligence if you’re looking to develop a sustainable enterprise and hire/develop the best staff money can buy.
However, for our niche market - the microgym - we need to be a bit more practical in our application of these sage pieces of advice. Let’s break that down.Read More >