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Tech and the Fundamentals

By Adam Dawdy | Mon, Jul 23

On July 14th, TrainHeroic took part in the PLAE xLab at Colorado State University in Fort Collins. PLAE’s events are based on different themes. This one was focused on technology. Speakers from UCLA, Clemson, Rutgers, and the University of Oregon talked about their experiences with various pieces of tech - from force profiling to GPS.

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The Case for Continual Coaching Development and Education

By Kenny Kane | Mon, Jul 9

Can you remember when you first got into coaching?

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What It Takes to be a Great Strength and Conditioning Coach: Perspectives from Veteran Coaches

By Ryan Leibreich | Thu, Mar 22

Be so good they can’t ignore you! Education is just the beginning!

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5 Reasons Why Your Gym Should Outsource Its Programming to a Pro

By Phil White | Mon, Mar 12

When you tell people you own a gym, they probably respond with some iteration of, “Wow! What a great job. I bet you get to work out all day and take all the vacations you want.”

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The Complete Guide to Becoming an Instagram Influencer - Coach and Athlete Edition

By Mike Dewar | Mon, Feb 12

In this article I will share with you my best practices for Instagram growth, all of which have helped me amass over 30,000 followers across my business and personal accounts.

Whether you are a strength coach, personal trainer, or aspiring athlete who is looking to increase online marketability, connect with companies and other influencers, or simply grow your passion for fitness into something more, this should a good kick-start for success.

We will discuss:

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8 Ways To Individualize Your Online Training Programs

By Mike Dewar | Mon, Dec 18

Online coaching and programming has done wonders for coaches around the globe looking to maximize income streams. The draw to online programming for the masses is that it allows you to reach infinite amounts of paying customers in one shot... and does not affect the amount of time you need to spend when you're coaching 10 athletes or 100 athletes.

This means the more paying athletes you have on your online programming, the more you make per hour and the more freedom you have to do whatever you desire (travel, train, be with family, sleep, eat, etc.).

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Should Your Gym Have Membership Contracts?

By Stuart Brauer | Mon, Nov 20

This conversation (often an argument) is a classic among gym owners in the fitness industry. While there is no shortage of business topics to have passionate discussion about, the concept of requiring your customers to sign contracts vs. allowing them to have a month-to-month membership (M2M) is by far one of the most heavily debated items.

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4 Career Tips For The Aspiring Strength Coach

By Mike Robertson | Mon, Oct 9

Being an intermediate level coach is both a blessing and a curse. 

On one hand, you’ve probably outlasted most of your peers, and you’re still putting in quality work. 

But on the other hand, if you’re serious about the coaching game, you’ve probably realized you’re nowhere near where you want to be!

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If You're Only Focusing On Your Members, You’re Doing It Wrong

By Stuart Brauer | Wed, May 3

In my discussions with CrossFit affiliate owners, regardless of their business model or geographical location, there is a common theme we always spend a decent amount of time on: retention.

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Gym Infrastructure: We’re All Just Dogs Chasing Cars

By Stuart Brauer | Wed, Mar 22


What if I were able to bring 30 new members into your gym this week? Would that be a positive influence on your business? What would you do when you got them?

Most of you would probably trade a vital organ to see a spike in membership, but in my opinion, most of you are putting the cart before the horse. 

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