This conversation (often an argument) is a classic among gym owners in the fitness industry. While there is no shortage of business topics to have passionate discussion about, the concept of requiring your customers to sign contracts vs. allowing them to have a month-to-month membership (M2M) is by far one of the most heavily debated items.Read More >
In my discussions with CrossFit affiliate owners, regardless of their business model or geographical location, there is a common theme we always spend a decent amount of time on: retention.Read More >
What if I were able to bring 30 new members into your gym this week? Would that be a positive influence on your business? What would you do when you got them?
Most of you would probably trade a vital organ to see a spike in membership, but in my opinion, most of you are putting the cart before the horse.Read More >