<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1015885201808048&amp;ev=PageView&amp;noscript=1">
blog-banner.png

About The Author

Stu is a 15 year student of strength & conditioning and was fortunate to find CrossFit in 2006. Since then he's dedicated his life to building a fitness business simply based on the pursuit of excellence. From humble beginnings making 3 figures running workouts in a park to building a million dollar gym, he's now ventured into business consulting for gym owners looking to chase their dream. You can find his content on FB and IG @wtfgymtalk.


Recent Posts



Should Your Gym Have Membership Contracts?

By Stuart Brauer | Mon, Nov 20

This conversation (often an argument) is a classic among gym owners in the fitness industry. While there is no shortage of business topics to have passionate discussion about, the concept of requiring your customers to sign contracts vs. allowing them to have a month-to-month membership (M2M) is by far one of the most heavily debated items.

Read More >

If You're Only Focusing On Your Members, You’re Doing It Wrong

By Stuart Brauer | Wed, May 3

In my discussions with CrossFit affiliate owners, regardless of their business model or geographical location, there is a common theme we always spend a decent amount of time on: retention.

Read More >

Gym Infrastructure: We’re All Just Dogs Chasing Cars

By Stuart Brauer | Wed, Mar 22


What if I were able to bring 30 new members into your gym this week? Would that be a positive influence on your business? What would you do when you got them?

Most of you would probably trade a vital organ to see a spike in membership, but in my opinion, most of you are putting the cart before the horse. 

Read More >
CoachHeroic: More Results. More Motivation. Guaranteed.
FREE 14-DAY TRIAL