This conversation (often an argument) is a classic among gym owners in the fitness industry. While there is no shortage of business topics to have passionate discussion about, the concept of requiring your customers to sign contracts vs. allowing them to have a month-to-month membership (M2M) is by far one of the most heavily debated items.Read More >
In my discussions with CrossFit affiliate owners, regardless of their business model or geographical location, there is a common theme we always spend a decent amount of time on: retention.Read More >
What if I were able to bring 30 new members into your gym this week? Would that be a positive influence on your business? What would you do when you got them?
Most of you would probably trade a vital organ to see a spike in membership, but in my opinion, most of you are putting the cart before the horse.Read More >
One of the frequent topics of discussion I have with affiliate owners is how to develop a staff of professional coaches; full or part-time employees who embody the full essence of a strength & conditioning professional, have entrepreneurial tendencies (though not wanting to be full-time entrepreneurs) and have the ability to communicate on deep levels with those who are seeking a lasting lifestyle change.Read More >
“People don’t care how much you know, until they know how much you care” - Brian Trac
“Your EQ is more important than your IQ” - Gary Vaynerchuc
Both of these gentlemen are obvious topic experts, successful entrepreneurs and their message rings true to anyone who owns their own business. The amount of emotional intelligence you bring to the table is more important than you’re overall intellectual intelligence if you’re looking to develop a sustainable enterprise and hire/develop the best staff money can buy.
However, for our niche market - the microgym - we need to be a bit more practical in our application of these sage pieces of advice. Let’s break that down.Read More >
I’ve watched the micro gym sector of the fitness industry grow considerably since I was introduced to it over 10 years ago. The emergence of CrossFit created the most impactful opportunity for a personal trainer looking to start their own business. The status quo at the time was franchising a globo gym, in which the capital requirements alone alienated the average trainer from pursuing.Read More >
As your facility begins to grow from a one man operation into a multi-person organization, you are going to be faced with a very important question: should I hire full time coaches or part time coaches?Read More >