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About The Author

Avid crossfitter and lover of good experience design, Slaughter spends his time ruthlessly trolling the internet for what makes users tick. Between building effecient humans and happy experiences he enjoys beard growing, meat of all kinds and any reason to hit the mountains.


Recent Posts



Let's Get Visual

By Matt Slaughter | Wed, Mar 9

Our industry is congested.

So congested that standing out and communicating your product's unique value proposition (UVP) is challenging. But, if you want to reach athletes around the world, it’s the most important (and primary) piece of attracting new members to your tribe.

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