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About The Author

A self-proclaimed “gym rat,” Jay’s disciplined commitment to fitness serves him well in building a start-up with the TrainHeroic team. Jay joined TrainHeroic in early 2013 and is responsible for business operations. After building high performing technology sales teams at MCI, PlaceWare (sold to Microsoft) and most recently at EnergyConnect (sold to JCI), he leads the office "push up break" at 10 a.m.


Recent Posts



Inch By Inch: How One High School Football Team Turned Their Program Around in a Big Way

By Jay Crookston | Tue, Dec 13

In the 1999 hit film, “Any Given Sunday,” Al Pacino’s character gives a classic pre-game motivational talk about how success is achieved “inch by inch.”

“When we add up all those inches, we know that’s gonna make the [bleeping] difference between winning and losing.”

Extolling the virtues of personal sacrifice, determination, commitment, teamwork and extra effort, it’s a stirring speech, for sure. It makes for great theater, but as you reflect on the 2016 season and start thinking about the 2017 campaign, is this notion of “inch by inch” relevant to your athletes?

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5 Ways to Improve Off-Season Engagement on Your Football Team

By Jay Crookston | Thu, Jun 16

Summer is offically here and chances are you've kicked off your summer conditioning program. The next eight weeks is the most grueling part of any off-season training program. 

You'll start this summer with a roster of returning athletes and an incoming batch of freshman. Things are looking pretty good on Day 1.

But what happens when the grind gets unbearable and your team starts to lose interest?

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How One School Overcame 6 Losing Seasons to Get Back To Their Winning Ways [Case Study]

By Jay Crookston | Thu, Mar 31

When an organization is failing, no matter if it's a Fortune 500 corporation, a local church or the evening shift at the local Applebee’s, a turnaround typically dictates a change at the top.

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Saving Paper. Saving Time. Saving Sundays: An AD's Perspective

By Jay Crookston | Mon, Nov 30

Today, we celebrate the high school Athletic Director

With a normal day stretching from 7 AM - 7 PM, the intrepid souls that tackle this often thankless role typically share a real passion for the kids, the school, the greater community, and for sports.

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Ravenswood Baseball adds new Meaning to Hitting the Weights

By Jay Crookston | Mon, Nov 16

One doesn’t typically think about baseball players dominating in the weight room, but the Ravenswood (West Virginia) Red Devils are building stronger, more explosive athletes as a way to restore the team’s former glory.

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