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About The Author

Ben Crookston is the Founder and CEO of TrainHeroic. Prior to finding his home in the tech world, Ben ordered the Sampler off the career menu, teaching, coaching, and writing. He has an incredible family and back squats 500 pounds A2G.


Recent Posts

Summer Strong 10: A Blueprint To Be Your Best

By Ben Crookston | Tue, Jun 6

In May of 2016, I made my maiden voyage to Sorinex Summer Strong. Several friends told me the experience would "change my life."

At the time, that sounded a bit extreme. And, though I didn't feel like I needed or even wanted my life to change, I went and left excited. 

After all, I like barbecue and barbells.

But as is often the case, my friends knew better than I.

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Want More Engaged Athletes? Take This Free 5-Day Course

By Ben Crookston | Mon, May 22

6 years ago I was a teacher and a coach on the Southside of Chicago at one of the worst schools in Illinois.

We were in the last 1% in nearly every statistical category. Our facilities were haggard, the neighborhood was riddled with gang violence, and “hope” was more a fleeting abstraction than tangible reality.

The experience changed my life. In those roles and environments, I learned an abundance about human behavior, social structures, and skill acquisition.

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PowerHouse Episode 5: Battling The B.S. with Power Athlete HQ

By Ben Crookston | Thu, Feb 23

Nestled in a warehouse district of Costa Mesa, California is Power Athlete HQ, a training laboratory that has concocted a potent recipe for performance out of time-proven ingredients. Their blueprint for developing athleticism is equal parts art and science. The philosophy blends creator John Welbourn's 10-years of NFL experience, Berkeley rhetoric studies, and empirical research on over ten-thousand athletes across the globe.

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6 Coaching Principles For Delivering Immediate Feedback

By Ben Crookston | Mon, Aug 1

Newton’s first law tells us, “an object in motion stays in motion with the same speed and in the same direction unless acted upon by an unbalanced force.”

In the world of performance, we can expect a similar phenomenon. That is, unless provided a reason to change course, we should expect athletes to maintain consistent patterns.

Artfully delivered Immediate Feedback is the necessary force that guides the desired trajectory of athletic performance.

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Program, Process and Psychology: How To Deliver a World Class Training Experience

By Ben Crookston | Mon, Jul 25

The most important thing we can do in life is decide how we spend our time.

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How To Deliver Expert Instruction: 6 Ways To Empower Your Athletes Performance

By Ben Crookston | Mon, Jun 27

Instruction is the most basic coach-athlete interaction. It’s the transfer of knowledge from master to learner.

Knowledge is the building block of skill.

Skill is the bedrock of confidence.

Our mission as coaches is to help athletes Be their Best both as performers and people.

Delivering tight, impactful expert instruction is the second critical component in our coaching operating system.

And, while all coaches deliver some level of instruction centered around the day’s training activities, only the best coaches transfer knowledge in an efficient and impactful manner.

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Goal Setting for Coaches: 4 Powerful Principles That Deliver Results

By Ben Crookston | Wed, Jun 22

83% of the US Population does not set goals and of the 17% who actually set goals only 30% actually achieve them.

That works out to about 5 out of 100 people who actually achieve their goals.

When we think of “goal setting,” as humans, we have an overwhelming propensity to think of long term, way-off-on-the-horizon, bucket list type goals.

But here’s the deal. Those goals are nearly impossible to hit with consistency. They’re too far away. There are too many variables we haven’t considered and could never predict.

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Upgrade Your Coaching with Deliberate Practice

By Ben Crookston | Wed, Jun 15

Once upon a time, as a Teacher in the Teach for America Corps, our Program Managers beat a certain phrase into our heads with the unrelenting consistency of a metronome blasted through an amplifier at a KISS concert.

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My Legendary Weekend at Sorinex Summer Strong

By Ben Crookston | Thu, May 26

This past weekend I had the privilege of attending Sorinex’s Summer Strong 9.

For the past four months, the event’s been hyped in my circles. It’s frequently touted as the “Woodstock of Strength.” An organic, free-flowing mashup of lectures, lifts, and laughs with the proverbial who’s-who in the Iron game. My friend Zach Even-Esh went so far as deeming the weekend “life changing.”

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